Friday, 3 May 2013

Buyer Habits: Poll Results

Thank you to everyone who participated in our recent poll at Heart of Fiction -- http://www.heartoffiction.blogspot.com/2013/03/buyer-habits.html.

-- The poll is now closed --

We asked readers where they found the books they bought. This poll came on the foot of a similar poll asked at Teleread -- http://www.teleread.com/publishing/book-promotion-what-works-what-doesnt.

Here are our results:

• Our placements (their placement)

1(3) – Book Reviews and/or Author Endorsements – 20 votes (78 votes)
2 (1) – Social Networking (Facebook, Twitter, LinkedIn, etc.) – 14 votes (89 votes)
3 (2) – Blogs (author’s personal blogs, guest blogger, virtual blog tours, etc.) – 10 votes (85 votes)

4 (9) – Feemiums (free books, giveaways, contests, etc.) – 9 votes (48 votes)
5 (7) – Radio and/or TV Talk Shows – 8 votes (53 votes)
6 (8) – Author Talks (seminars, conferences, etc.) – 6 votes (50 votes)
7 (6) – Book Signings (local bookstores, conferences, etc.) – 5 votes (57 votes)
8 (4) – Press Releases – 4 votes (68 votes)
9 (5) – eZines and/or email marketing (newsletters) – 2 votes (59 votes)
10 (11) – Video Promotions (video book trailers) – 0 votes (48 votes)
0 (10) – Articles (48 votes) (we did not include this on our poll as articles usually fall under blogging)

78 Total Votes (633 Total Votes)

For the sake of the poll, we listed the same items the original article listed, with the exception of Articles, as we felt these almost always were on blogs.

Very interesting results, as you can see.

I should add to this, commenters suggested adding Personal Referrals/Word of Mouth. Some also relied on the recommendations from their preferred vendor (Amazon, Nook, Apple, etc).

Thank you again to everyone who participated and who've been following our results.

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